tips and tricks Branding: Beyond The Logo As marketers, we’re fighting for our audience’s attention. We have to create great content and make sure people actually see it—while our audience is drowning in a sea of other
Storytelling How (and why) You Should Tell Your Brand's Story Storytelling may be a marketing buzzword, but there is actual science behind why it’s a powerful tool your brand should be utilizing. Research has indicated that our brains respond to the descriptive
Illustration The Good, the Bad, and the Ugly: Our MS Paint Tribute. A fond farewell to MS Paint. Today Microsoft announced that MS Paint, the graphic design program derided by designers (but beloved by middle schoolers) will not be included in the Windows 10 Fall
Stock Photography Unexpected Free Stock Photo Sites for your Marketing Projects At Lightboard we live and breathe marketing design, and that means we’ve spent hours sifting through cheesy, expensive, and not-so-great stock photography to find the diamonds in the rough—authentic, fresh stock
Why hire a professional PowerPoint designer? PowerPoint and Keynote Presentations are ubiquitous in today’s world. Chances are you’ve already created a ton of them yourself. So why hire a professional presentation designer? We've outlined some of the
PowerPoint Tips Distract yourself with these silly PowerPoint Charts. Pie charts, bar graphs, and scatter plots. We've all sat and stared at our screens trying to figure out the best way to visually represent data in our PowerPoint design. It’s hard,
tips and tricks How to do a Great Case Study Interview Let your customers do the convincing. You know your product is great. Your current customers know your product is great. But how do you convince your potential customers that your product is great,
PowerPoint Tips 5 PowerPoint Best Practices for Great Presentations We’ve all sat through terrible PowerPoint presentations. Presentations where the slides were filled with a book’s worth of text. Presentations where the presenter read the slides verbatim in a sleep-inducing monotone.
