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Morgan McCaughey

Morgan McCaughey

Morgan is a technical writer and content designer with a passion for elegantly designed solutions to everyday problems.

Kansas City, MO •
3 posts •

Getting Started with HTML Email Templates

Designing email campaigns can feel like an adventure–and not always the fun kind. No, sometimes you’re Gandalf fighting the Balrog on the Bridge of Khazad-dûm (Tolkien references end here, I promise)

  • Morgan McCaughey
    Morgan McCaughey
5 min read

A quick guide to writing awesome emails

Marketing emails are standard practice for keeping in touch with customers. But if you’re like me, your inbox is overstuffed with dozens (ok, hundreds thousands) of unread emails. In this age of

  • Morgan McCaughey
    Morgan McCaughey
6 min read

Pearls of wisdom from the father of advertising

What can a 38-year-old failed farmer with no marketing experience teach us about ad copy? As it turns out, quite a lot. If you aren’t already familiar, let us introduce you to

  • Morgan McCaughey
    Morgan McCaughey
5 min read

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