Marketing Manager

Lightboard is looking for a marketing professional who is passionate about design to join us for our next wave of growth.

About Lightboard

We are a no-nonsense design service that delivers quality craftsmanship to major brands like 3M, Autodesk, and CA, as well as innovative younger companies like BloomReach, ExtraHop, and Usermind.

We believe the traditional agency model is fundamentally broken. Clients don't need dedicated creative agencies anymore—they've developed their own strategy and just need high-quality design to bring it to life, quickly and efficiently.

And that's what Lightboard does.

About The Job

Marketing design is often overlooked. It's called collateral–a catch-all pejorative for presentations, case studies, ebooks, and email templates.

But, as Paul Rand said, "Design is the silent ambassador of your brand."

Overlook design and waste an opportunity to make a lasting first impression.

With our own marketing, we teach our audience the value of design. We don't think we can just set up an editorial calendar and call it done–we need to experiment to learn how to capture the imagination of our audience. Speaking appearances, evangelism, conferences, PR, social media, paid ads, video–it's all on the table, and we're looking for someone to help us figure it out.

We know our product works, and we know we're solving a very painful point for our customers. We know that from thousands of customer phone calls and projects. We've tried a few experiments to get in front of our audience in a new way (like our Marketer's Coloring Book and GIVExDESIGN) and are excited to try more.

This is a hands-on position. We want you to be talking to our customers, engaging prospects, and actively figuring out how to capture our market's imagination.

Enough about us, let's talk about you

  • You have great storytelling and brand strategy skills.
  • Excellent writing ability. You'll need to write effectively for a number of different audiences—from energetic blogging to concise instructional copy.
  • You've experienced, firsthand, the challenge of trying to get great design with limited resources and time to support marketing campaigns.
  • You want to take on an important role in a growing company where you can own inbound marketing.

This ain't no agency gig!

Success is measured in customer happiness, not billable hours, and you don't need to ask permission to be awesome.

Here's the deal: we've got a product people want, and a great story to tell. We want to teach our audience the importance of design, how design works, and what we can do for them. With marketing, we're starting from scratch. It's yours to build.

The Job

Your first task will be to define our inbound marketing strategy—sharing our message with potential customers, and helping our current customers get the most out of Lightboard. Specifically, we need case studies, content marketing, and drip campaigns.

We'll work together to develop the voice of Lightboard, reach our customers (marketing professionals like yourself, and shape the products we deliver to them.

You will help grow an effective marketing team, and guide Lightboard into the future.

Job Details

Lightboard is a young company—we’ve just had our third birthday. We're looking for awesome people to help us figure out how to grow Lightboard over the next five years—and to make it happen.

Our office is in downtown Seattle. We are venture-funded, with veteran agency and startup founders.

Why Lightboard might be a fit for you:

  • Great customers who love us (read the reviews).
  • Progressive and open workplace with 50/50 gender diversity.
  • Collaborative and transparent culture. No bureaucracy, no secrets.
  • Unlimited-ride ORCA Card.
  • Health and dental benefits.
  • Generous vacation policy.
  • Never work on your birthday.
  • 401k plan.
  • Stock options.

What else? Every team member receives a new Macbook Pro, 4k monitor, and all the fixings. Regular team events, team lunches every Friday, and all the LaCroix you can drink.

To apply, please send your resume, relevant examples of your writing, and your answer to this telling question: is the Oxford comma a judicious decision, a mistake, or a waste of a perfectly good punctuation mark? Please don't send us boilerplate cover letters. We're a different kind of company, and we're looking for applicants who will take the time to get to know Lightboard before applying.

(cat GIFs are appreciated, too)
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Lightboard is an equal opportunity employer and we are committed to providing a work environment that is free from any form of discrimination.