Getting Started with HTML Email Templates

Designing email campaigns can feel like an adventure–and not always the fun kind. No, sometimes you’re Gandalf fighting the Balrog on the Bridge of Khazad-dûm (Tolkien references end here, I promise). The good news is that you're not alone, and have a number of paths you can choose. Your options? Drag-and-drop email builders. Tweaking existing HTML templates. Coding... Read Post

A quick guide to writing awesome emails

Marketing emails are standard practice for keeping in touch with customers. But if you’re like me, your inbox is overstuffed with dozens (ok, hundreds thousands) of unread emails. In this age of email saturation, how do you design an email that knocks readers’ socks off? Or, if you’re selling socks, puts socks on’em? In this post, we’... Read Post

Design pitfalls and how to avoid them.

We mess up. Not every project we ship is perfect. As the co-founder of Lightboard it pains me to admit it. In 2017 we completed a few thousand projects. The overwhelming majority finished with great work and happy customers–and that's what we usually talk about. But today we're going to talk about the projects that didn't go well. Even... Read Post

Pearls of wisdom from the father of advertising

What can a 38-year-old failed farmer with no marketing experience teach us about ad copy? As it turns out, quite a lot. If you aren’t already familiar, let us introduce you to David Ogilvy: a former cook, stove salesman, Gallup pollster, and diplomat. Over the course of a half-century, Ogilvy left a dramatic mark on the world of advertisement,... Read Post

PowerPoint Themes: Two minute cheat sheet

PowerPoint presentations are the first tool in every sales and marketing team's toolbox, and you've spent a lot of time and money building your brand. Don't let an off-brand presentation ruin it. Here's how a brand can break down: your marketing team rolls out a full brand refresh. Everyone loves it. Time moves on, and your sales team needs to... Read Post

Branding: Beyond The Logo

As marketers, we’re fighting for our audience’s attention. We have to create great content and make sure people actually see it—while our audience is drowning in a sea of other content competing for the same attention span. How can we succeed when we’re fighting for fragments of attention? Play to your strengths. Well, our strengths. As... Read Post

Seattle Mayoral Candidates Ranked by Logo Design

Today is the primary election for Seattle's mayor. The unexpected dropout of the current mayor created an unusually large field of candidates—and has crowded Seattle's street corners with yard signs. Politics aside, most of the candidates' design is pretty mediocre. As with anything Seattle, there are variations on the Seahawks/Sounders blue/turquoise combo, and more weird renderings... Read Post

Unexpected Free Stock Photo Sites for your Marketing Projects

At Lightboard we live and breathe marketing design, and that means we’ve spent hours sifting through cheesy, expensive, and not-so-great stock photography to find the diamonds in the rough—authentic, fresh stock photos. That’s why we’ve decided to share some of our favorite under the radar resources for free, amazing stock photos. Sure, Pexels and Unsplash... Read Post