Sales Development Representative (SDR)

About The Job

Selling Lightboard is easy. We do great work. We do it quickly and efficiently. All we have to do is show people what we can do.

We are adding an SDR to shepherd leads from curious to customer. The role will work hand-in-hand with marketing and accounts to develop effective ways to discover and convert leads.

You'll be talking day in and day out with our typical customer: a B2B marketing manager at a medium to large company. She and her team need to keep up the pace with content marketing, display ads, and landing pages—and keep the sales team powered with infographics, presentations, case studies, and eBooks.

She has an established brand, and needs help maintaining quality and pushing the brand forward. But she doesn't have enough in-house design resources, and that's why she needs us.

For our customers, we're their go-to service for all things design. They request projects through our web-based system, and our account managers coordinate projects with customers and designers through our Lightboard platform—software written with the express purpose of making account management easier.

We know our product works, and we know we're solving a very painful point for our customers. We know that from thousands of customer phone calls and projects. We've tried a few experiments to get in front of our audience in a new way (like our Marketer's Coloring Book and GIVExDESIGN) and are excited to try more.

This is a hands-on position, dynamic position–you won't be just another seat in a pod. We want you to be talking to our customers, engaging prospects, and actively figuring out how to capture our market's imagination.

Take a look at our website and our blog to get a sense of our voice. We admire Moz and InVision for how they celebrate and create a conversation around their respective fields.

Our voice:

• Direct and straightforward. Our audience, marketing managers, have seen (and read) it all. We won't waste their time.
• Unabashed celebration of the craft of design.
• Low-pressure sales. Selling Lightboard is easy. We do great work. All we have to do is show people what we can do.

How it works:

• Full-time position in our downtown Seattle office.
• Work with CEO, sales, and accounts teams to build and grow funnel (we use Hubspot and a bunch of purpose-built marketing automation).
• Write personalized emails as well as drip campaigns and landing pages.
• Analyze open rates and funnel conversion to discover opportunities.
• Demo our software and service to leads, and coordinating with our Account Managers to close contracts.
• Actively experiment and iterate on new and possibly unconventional ways to capture our audience's imagination.

What you need:

• Great storytelling and brand strategy skills.
• Excellent communication and time management skills.
• Tireless energy and enthusiasm for customer success.
• Urge to explore, discover, and identify what is and is not working.

Super-duper bonus points:

• Exacting attention to detail. You've already noticed two typos in this post.
• Experience working with marketing managers (or as one).
• Extraordinary collection of cat GIFs.
• Expertise at starting bullet points with E.